UX Designer
Scroll through my case studies, education and work experience.
Work
Digital Marketing Specialist
Datera & Birtingahúsið
Digital marketing for Datera and Birtingahúsið: Google, Meta and SEO campaigns, media planning and data-driven optimisation. I came to product design already used to reading real user behaviour and being measured on whether a decision worked.
Work
Hot Tickets
Last-minute tourism marketplace in Iceland. Designed end-to-end in Figma, research, design system, prototyping and CRO.
Case study
Last-minute experience marketplace
Marketplace for last-minute tours in Iceland. Built the brand, design system and a conversion-focused booking flow.
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Case study
End-of-shift handover tool
A mobile tool for service teams to hand over notes, tasks and reports between shifts, designed end-to-end with usability testing.
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Latest
Case study
A shared bank for couples
A joint-finance app concept helping couples manage shared money without losing independence. Research, flows and a full UI kit.
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Education
BSc Business Administration & Computer Science
Reykjavík University
Business with a technical edge. Named to the Dean's List, spring 2015.
About the degree
One-year MSc taught in English. Covered consumer behaviour, brand development, market research and marketing metrics, using data to shape strategy across digital and international markets.
About the degree
Industry-taught, project-based programme. Covered user research, prototyping, design systems, UI, data analytics and UX ethics. Most coursework done in collaboration with real companies.
About the programme
