I'm Siggi, a UX designer in Reykjavík. I spent years running a startup and managing marketing campaigns before I discovered that the part I liked most was always the product. Now I design, and I bring everything else along with me.
Leading the redesign of Athme, a mobile app for finding and organising real world sports activities, to bring the product in line with the brand. Restructuring the information architecture and owning the design system. Working in a cross functional product team, taking design from research through to developer handoff.
Visit the siteFounded a last-minute tourism marketplace in Iceland, with a physical store on Laugavegur. Designed the product end-to-end in Figma, user research, design system, prototyping and conversion optimisation. Also owned all marketing: strategy, paid campaigns and SEO. This is where my interest in UX design sparked.
Planned and managed Google, Meta and SEO for clients across multiple industries. Monitored performance, analysed data and optimised for both Icelandic and international markets.
Visit the siteHelped establish a newly formed digital marketing department, building workflows and improving the business model. Monitored and optimised online advertising across domestic and international platforms.
Visit the siteIndustry-taught, project-based programme. Covered user research, prototyping, design systems, UI, data analytics and UX ethics. Most coursework done in collaboration with real companies.
About the programmeConsumer behaviour, brand strategy and data.
About the degreeBusiness with a technical edge. Named to the Dean's List, spring 2015.
About the degree